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	<title>Metroactive &#187; Soft White Sixties</title>
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		<title>Soft White Sixties Showing Off Sharp New Sound</title>
		<link>https://activate.metroactive.com/2016/07/soft-white-sixties-showing-off-sharp-new-sound/</link>
		<comments>https://activate.metroactive.com/2016/07/soft-white-sixties-showing-off-sharp-new-sound/#comments</comments>
		<pubDate>Fri, 29 Jul 2016 01:37:15 +0000</pubDate>
		<dc:creator><![CDATA[Mike Huguenor]]></dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Soft White Sixties]]></category>
		<category><![CDATA[The Ritz]]></category>

		<guid isPermaLink="false">http://wp.blvdscms.com/activate-metroactive-com/?p=118348</guid>
		<description><![CDATA[<img width="150" height="150" src="https://activate.metroactive.com/files/2016/07/SoftWhiteSixties-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="GET SHARP: Since moving south, The Soft White Sixties have been honing their craft." /><br />It&#8217;s comforting to think of identity as something constant, something stable that retains itself over time. But in reality, almost every cell in our bodies gets periodically replaced, meaning that over time we all become different people—at least on an atomic level. Rather than being stable, identity is fundamentally unstable; rather than&#8230;]]></description>
				<content:encoded><![CDATA[<img width="150" height="150" src="https://activate.metroactive.com/files/2016/07/SoftWhiteSixties-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="GET SHARP: Since moving south, The Soft White Sixties have been honing their craft." /><br /><p></p><p>It&#8217;s comforting to think of identity as something constant, something stable that retains itself over time. But in reality, almost every cell in our bodies gets periodically replaced, meaning that over time we all become different people—at least on an atomic level. Ra<span style="font-weight: 400;">ther than being stable, identity is fundamentally </span><i><span style="font-weight: 400;">un</span></i><span style="font-weight: 400;">stable; rather than constant, it is something that is in a perpetual state of transition.</span><span id="more-118348"></span></p>
<p><span style="font-weight: 400;">And if there is anything to learn from the history of art it is that this is a very normal process. Before he was cubist, Picasso was blue. Before becoming the chimerical godfathers of avant alt-rock, Radiohead were simply another Britpop act. Hell, Immanuel Kant, one of the foundational voices of philosophy, didn’t even write his first real contribution to the field until he was 57.</span></p>
<p><span style="font-weight: 400;">So it goes that after a well-received EP and 2013’s widely enjoyed </span><i><span style="font-weight: 400;">Get Right</span></i><span style="font-weight: 400;"> (a very </span><i><span style="font-weight: 400;">San Francisco</span></i><span style="font-weight: 400;"> sounding mix of soul, the classics, and a decidedly party-centric approach to life), The Soft White Sixties are a band in transition.</span></p>
<p><span style="font-weight: 400;">“We’re actually all currently living in Los Angeles at the moment,” says Aaron Eisenberg, of the formerly S.F.-based rock group. “Last summer we recorded at a studio down here. We were just coming down here more and more, and that was kind of our first foray into our new album. We all just felt like maybe it was a good time to have a change in scenery and spend a little more time in L.A. while we’re writing and recording our next record.”</span></p>
<p><span style="font-weight: 400;">Talking to Eisenberg (the band’s guitar player and keyboardist) one gets the sense that the band has staked its entire identity on what comes out of this next record. The first batch of songs was recorded by Matt Linesch, who also recorded the similarly rootsy sounding Edward Sharpe &amp; the Magnetic Zeroes. The band already released the first single from this session, the slinky Black Keys-esque “Sorry to Say”—the song’s chorus an unapologetic celebration of toeing the line of the abyss and partying solo: “I lost my mind/Sorry to say/I pulled the pin &amp; I walked away.”</span></p>
<p><iframe frameborder="no" height="450" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/251049870&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true" width="100%"></iframe></p>
<p><span style="font-weight: 400;">“That one had multiple choruses and different feels and arrangements until we finally arrived on that version,” Eisenberg says of the new song. “There’s been a lot more focus. You know, when you start out as a band, everyone gets in the room and you’re excited and you’re like, ‘Cool, that’s great. That’s a song. Let’s move on.’ Now we’re trying to be a little more intentional with what the Soft White Sixties sound like.”</span></p>
<p><span style="font-weight: 400;">Throughout the course of our conversation Eisenberg sounds like someone who has a new-found appreciation for precision; </span><i><span style="font-weight: 400;">accuracy</span></i><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">“The main difference with what we’re working on now with this last batch is that our approach to it has been much more forward-thinking than we had been in the past,” he says, choosing his words carefully.</span></p>
<p><span style="font-weight: 400;">“Sorry to Say” is may just be the band’s biggest song to date. It’s been getting some radio play, and in a little over 100 days the track has racked up more than 10,000 plays on SoundCloud—a promising development and an indicator that these L.A. transplants are reaching new fans.</span></p>
<p><span style="font-weight: 400;">“It’s been getting a great response from people around the country,” Eisenberg says. “There are radio stations that have been picking it up and throwing it in the rotation. It’s been cool, because we can see these little pins on the map of areas that have picked up the single. We want to be sure to get to all those areas.”</span></p>
<p><span style="font-weight: 400;">Given that the boys hail from the Bay Area, they’ve made sure to drop a number of pins in the region. They play The Ritz for the first time this Friday and it’s the group’s first time in San Jose in a while. “It’s definitely been a couple years now,” Eisenberg says.</span></p>
<p><span style="font-weight: 400;">The fact that bands like the Soft White Sixties are now coming back to San Jose is a sign that things might finally be changing for the downtown music scene. With the recent addition of The Ritz there is a chance that live music can make more of a lasting impact here than it has in years. After all, just like everywhere else, San Jose is in a perpetual state of transition.</span></p>
<p><span style="text-decoration: underline;"><strong>The Soft White Sixties</strong></span><br />
<span style="font-weight: 400;">Jul 29, 8pm, $10-$13</span><br />
<span style="font-weight: 400;"><a href="http://www.sanjose.com/the-ritz-b38971441" target="_blank">The Ritz</a>, San Jose</span></p>
<p><iframe frameborder="0" height="465" src="https://www.youtube.com/embed/1pfeICEeVpI" width="620"></iframe></p>
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		<title>Young Science Gets an Unlikely Boost From One Direction</title>
		<link>https://activate.metroactive.com/2012/11/young-science-one-direction/</link>
		<comments>https://activate.metroactive.com/2012/11/young-science-one-direction/#comments</comments>
		<pubDate>Wed, 07 Nov 2012 16:00:14 +0000</pubDate>
		<dc:creator><![CDATA[Aaron Carnes]]></dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Anya & the Get Down]]></category>
		<category><![CDATA[One Direction]]></category>
		<category><![CDATA[Soft White Sixties]]></category>
		<category><![CDATA[The Blank Club]]></category>
		<category><![CDATA[Youth Science]]></category>

		<guid isPermaLink="false">http://wp.blvdscms.com/activate-metroactive-com/?p=48632</guid>
		<description><![CDATA[<img width="150" height="150" src="https://activate.metroactive.com/files/2012/11/MUSIC_younscience-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="MUSIC_younscience" /><br />Young Science has had its fair share of good luck. Getting played on San Francisco modern-rock station Live 105, for instance, was a big win for the synth-pop outfit. Yet even that couldn’t prepare the San Jose group, which headlines the Blank Club on Friday, for the bizarre episode that awaited them:&#8230;]]></description>
				<content:encoded><![CDATA[<img width="150" height="150" src="https://activate.metroactive.com/files/2012/11/MUSIC_younscience-150x150.jpg" class="attachment-thumbnail wp-post-image" alt="MUSIC_younscience" /><br /><p></p><p>Young Science has had its fair share of good luck. Getting played on San Francisco modern-rock station Live 105, for instance, was a big win for the synth-pop outfit. Yet even that couldn’t prepare the San Jose group, which headlines the <a href="http://www.sanjose.com/the-blank-club-b12624" target="_blank">Blank Club</a> on Friday, for the bizarre episode that awaited them: getting mixed up with boy band One Direction.<span id="more-48632"></span></p>
<p>Earlier this year, Live 105’s DJ Menace asked Young Science if they would let 99.7 NOW use their song “Chill Murray” as background music for a video interview segment with One Direction. During the interview, the members of One Direction talked about a new song coming out soon. Some of their fans assumed “Chill Murray” was the new song and quickly cut together YouTube videos with the song playing over footage of One Direction performing. These videos generated a lot of views before getting taken down a few months later.</p>
<p>It only gets more surreal from there. The truth of who sang “Chill Murray” eventually came out in the comments section of the YouTube videos as fans argued about which member of One Direction was singing lead. Once they realized their mistake, they happily became Young Science fans. “Our following on Facebook doubled in a month because of it,” says Young Science frontman James Melo. “People were like, ‘I came here for One Direction but ended up loving Young Science. What a joyous mistake.’”</p>
<p>Before this strange misunderstanding, it would seem unlikely that a group like One Direction, which caters primarily to prepubescent girls, would share fans with Young Science, which appeals more to a college-aged alternative-radio crowd, especially since “Chill Murray” is an ’80s-inspired synth-pop song about drugs, while One Direction is the epitome of the wholesome boy band.</p>
<p>Yet the song is really catchy. You can almost understand the confusion if you buy into the premise that One Direction would release a synth-pop number. “Our music is pop music. I guess it’s not that crazy to think we would be in the same genre as One Direction,” says Melo.</p>
<p>The whole thing ended up seeming like a genius prank that Young Science played, but Melo swears up and down that he had nothing to do with it. “It would have been a pretty awesome prank for me to do, but unfortunately I didn’t think of it,” Melo tells me.</p>
<p>Really, it’s just another example of Young Science’s penchant for good luck.</p>
<p><strong>Young Science,</strong><br />
<strong> Anya &amp; the Get Down,</strong><br />
<strong> Soft White Sixties</strong><br />
<em>Friday, Nov. 9, 9pm; $10</em><br />
<em> <a href="http://www.sanjose.com/the-blank-club-b12624" target="_blank">The Blank Club</a>,</em><br />
<em> San Jose</em></p>
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