The Super Bowl is here—here being, you know, the South Bay—‘a.k.a. Silicon Valley, the global hub of technological innovation, and home to Apple, Google, Facebook, the social media and mobile revolution.

But if you were to ask the NFL exactly where the Broncos and Panthers are set to face off, they’d just assume have you believe that the gridiron is in San Francisco, a little more than 40 miles away from Levi’s Stadium in Santa Clara.

SF is home to the official “Super Bowl City,” after all.

And yet, even as football fans across the nation take in footage of steamy clam chowder at Fisherman’s Warf; observe the beautiful, decaying relic that is Alcatraz; gawk at Coit Tower standing sentinel over the city; or marvel at that most iconic symbol of San Francisco: the Golden Gate Bridge—even while all that is happening, there will be plenty more going on in San Jose and its neighboring cities.

Pure Lounge in Sunnyvale has a week packed with celebrity appearances, beginning with electro house duo W&W on Wednesday and trance producer Andrew Rayel on Thursday, followed by a string of prominent emcees: Fabolous on Friday, T.I. on Saturday, and the G-Unit’s commanding officer, 50 Cent, on Sunday.

The downtown San Jose nightclub, Studio 8, is also getting in on the action. Travis Scott brings the “Antidote” on Thursday; the producer, singer and Trinidad James collaborator August Alsina keeps things live on Friday; and cosmic sex icon Miguel is in charge of making sure everyone feels the love on Saturday.

If you’re looking for a laugh, you may want to head to StubHub or Craigslist to try to nab tickets for one of Norm Macdonald’s sold-out sets at the San Jose Improv on Thursday, Friday and Saturday.

Mario Lopez of Extra TV and ’90s hit sitcom Saved By The Bell is hosting a party at Taste Restaurant and Nightclub on Friday.

While BackBar SoFa will keep things on the cutting edge with underground hip-hop performers, including Homeboy Sandman on Wednesday, Trizz & Chuuwee on Thursday and HBK Skipper, J. Stalin and Young Chop on Friday.

There is a whole lot more going on. For the entire rundown click here.

It’s been 25 years since Too Short’s first LP was released and the Oakland rapper is still showing no signs of slowing. He released his 19th studio album this year, and just last week, he released two albums with E-40—the only other living Bay Area rapper to reach his level of national fame.

Too Short plays at La Fiesta Nightclub tomorrow. Here are a few video highlights from his catalog over the years:

Too $hort plays Fiesta Nightclub on Friday November 9th, along with Mr. Kee, Chraze-C, Reign, Why Hate, YB Ent, YDMC, Big Mister, Big E, Elite, Jeff Turner, Malicious Da Misfit and Natty K. Dirtbag Dan hosts the event. The show starts at 8pm. Tickets are $25 in advance and $30 at the door.