In addition to hip-hop and DJ performances, Milano in downtown San Jose will host rock and heavy metal shows starting in June.
Mike Beard, one of the former promoters at the Avalon, has just booked a handful of rock and metal shows at Milano Nightclub starting Friday June 7th.
The first show features five local bands: Potential Threat, Six Weeks Sober, Mukagee, Mudface and Silent Sinner. Additionally, Beard has also already booked shows at Milano in July and August. This effort to get Milano off the ground as a live music venue is being driven by Pross Fernando, another former promoter at the Avalon, who is currently one of the managers at Milano.
“I didn’t really pick the Milano,” Beard explains. “The Milano picked me by Pross calling me, as we both worked at the old Avalon in Santa Clara together. It is a fresh new place, and it’s in the South Bay. Anything to do with my home area and any new place wanting to open its door up to rock/metal, I am down to help and try to do my part to keep the live rock/metal bands playing at venues anywhere they are wanted,” Beard says.
While Beard always booked rock shows at the Avalon, Fernando used to promote hip-hop shows there. He plans to continue that at Milano by booking rappers and DJs, while Beard books rock bands. The rock show, for now, are on every first Friday of the month. If all goes well, there could be more added to the Milano scheduled in the future.
The first rock show at Milano will be on Friday June 7th at 8pm. Tickets are $10.