Eric Prydz headlines the Identity Festival on Friday.
With Electronic Dance Music still emerging as a genre, Skrillex’s set at Outside Lands last weekend was probably the best free publicity the Identity Festival could ask for going into its return to Shoreline Friday.
When the EDM-focused ID Fest came around last year, the music was mostly still a club phenomenon, at least in the South Bay. But since then, there’s been a lot of epic raving to go around, from Bassnectar’s San Jose show to the I Love This City festival to Skrillex’s Golden Gate debut.
This year’s headliner is Eric Prydz, who I think can be largely credited (or blamed, depending on your point of view) for kickstarting the ‘80s revival, which started bubbling up not long after his 2004 song “Call on Me,” which took the title line (and vocal sample) from Steve Winwood’s mid-80s megahit “Valerie,” drenched it in electro riffs, and stuffed it into the most laughably hypersexual (and yet, still totally hot) music video ever set in a gym.
The Shoreline stop also features Le Castle Vania, who has become a South Bay fave after regular club stops here, and Doctor P (the only DJ who also played I Love This City), as well as Excision, Paul Van Dyk, Hardwell, Bingo Players, Showtek, Noisia, Adrian Lux, Eva Simons, Audrey Napoleon, The Eye and more.
The IDENTITY FESTIVAL will be presented Fri, Aug. 17 at Shoreline Amphitheatre in Mountain View, 2pm; $60.